Are you measuring ROE and ROX?
It seems tracking Return on Investment is no longer enough. If you really want to know how successful your events have been, you need to embrace some new metrics.
Author: ruthie
Posts by ruthie
Time is money, and this is how we should be spending it
It’s a finite resource and should be considered in everything we do. Time should be gifted, used productively and never taken for granted.
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Is a blank canvas venue right for you?
There are pros and cons to consider when choosing the right event space. Every event is different, some might work well in a historic manor, others might be best in a modern gallery but there’s more to think about than just what’s on the surface.
Don’t let your content die on stage
All too often conference organisers make the same mistake. Regardless of how much you’re spending on speakers at your event, are you getting the most value out of them?
What direction would you walk in?
The direction you explore a space says a lot about you. Whether it’s a shop, activation or showroom, you’ll choose to navigate it clockwise or anti-clockwise – and there’s a reason behind your choice.
What businesses can learn from the luxury sector
Corporate events should look at luxury brands for inspiration. Regardless of sector, conferences are often the same. The cookie-cutter approach to venues, layouts, content delivery and production are, too often, dull.
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Take note: Music is a must
Imagine a movie without a soundtrack or a score, it wouldn’t be as impactful would it? Those scenes where a leader delivers an awe-inspiring speech, or a team emerges victorious despite everything, are made epic by the orchestra behind them.
Why it’s time to stop putting money behind the bar
An open bar isn’t the solution anymore. For years businesses have held socials or events, created a tab for their employees and then just left everyone to have a good time.
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Why are you actually doing your event?
It’s a simple question that needs to be asked more frequently. Too often events are done out of habit or tradition, resulting in the original strategy becoming diluted year-on-year and the conference no longer being fit for purpose.