We no longer need to discuss why the green agenda is important. At this point the entire planet realises we have a problem, so businesses need to stop talking about it and instead take action.
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It seems tracking Return on Investment is no longer enough. If you really want to know how successful your events have been, you need to embrace some new metrics.
It’s a finite resource and should be considered in everything we do. Time should be gifted, used productively and never taken for granted.
Read More from Time is money, and this is how we should be spending it
There are pros and cons to consider when choosing the right event space. Every event is different, some might work well in a historic manor, others might be best in a modern gallery but there’s more to think about than just what’s on the surface.
All too often conference organisers make the same mistake. Regardless of how much you’re spending on speakers at your event, are you getting the most value out of them?
The direction you explore a space says a lot about you. Whether it’s a shop, activation or showroom, you’ll choose to navigate it clockwise or anti-clockwise – and there’s a reason behind your choice.
Corporate events should look at luxury brands for inspiration. Regardless of sector, conferences are often the same. The cookie-cutter approach to venues, layouts, content delivery and production are, too often, dull.
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Imagine a movie without a soundtrack or a score, it wouldn’t be as impactful would it? Those scenes where a leader delivers an awe-inspiring speech, or a team emerges victorious despite everything, are made epic by the orchestra behind them.
An open bar isn’t the solution anymore. For years businesses have held socials or events, created a tab for their employees and then just left everyone to have a good time.
Read More from Why it’s time to stop putting money behind the bar
It’s a simple question that needs to be asked more frequently. Too often events are done out of habit or tradition, resulting in the original strategy becoming diluted year-on-year and the conference no longer being fit for purpose.