It seems tracking Return on Investment is no longer enough. If you really want to know how successful your events have been, you need to embrace some new metrics.
Category: Content
Don’t let your content die on stage
All too often conference organisers make the same mistake. Regardless of how much you’re spending on speakers at your event, are you getting the most value out of them?
Take note: Music is a must
Imagine a movie without a soundtrack or a score, it wouldn’t be as impactful would it? Those scenes where a leader delivers an awe-inspiring speech, or a team emerges victorious despite everything, are made epic by the orchestra behind them.